Strategist by nature. Designer by training.
Nineteen years taking ambiguous technology from concept to commercialized product. I start with the shape of the problem with an emphasis on clarity along innovation. Now framing, conceptualizing and prototyping with AI.
Experience
- 01the.garageCo-founder and CPO2025 - Present
- 02Hunt DistilledFounder and Director2007 - Present
- 03Format-3Partner and CPO2023 - 2025
- 04FITGuest Speaker and Adjunct Professor2020 - 2023
- 05FantasySenior User Experience Designer2021 - 2023
- 06R/GASenior Experience Designer2018 - 2021
Clients & partners
Ally, Amazon, Banfield, Brooks Brothers, Cinépolis, Facebook, Goldman Sachs, HBO, Instagram, Lord & Taylor, Magic Leap, Mars, Microsoft, Salesforce, Samsung, Smithsonian, Sony, Verizon.
Recent recognition
British Bank Start-up of the Year
Core values
Three values, and the record behind them.
01
Empower people
Room to explore, then clear feedback and next steps.
Led three product designers and a motion designer at Format-3. At the.garage, directed a senior product designer through three to four months of divergent exploration before committing to a direction.
02
Lead by example
Own the work, and stay in it.
Designed the.garage end to end and wrote most of its initial production front-end in TypeScript, React and Next.js.
03
Fluid collaboration
Learn how a team communicates, then use its strengths.
Ran design across a distributed team in Nashville, London, Europe and South America. Bilingual, English and Spanish, with engagements that opened in either.
Thinking
Notes on the method, as it evolves
You still have to know the craft
I directed this film with agents instead of a team. Knowing the craft is what made it work.
It's not the machine. It's the bean.
A small fruit from Colombia, and what it taught me about process, patience and the right conditions.
Get the framing right
Why the shape of the problem decides the solution, and how one equation inside discovery keeps a team honest.
When the agent is the user
What experience design looks like when an agent is the one using the interface, and what happens to the human experience when more of the journey is mediated by AI.