ricardo medina

Strategist by nature. Designer by training.

Nineteen years taking ambiguous technology from concept to commercialized product. I start with the shape of the problem with an emphasis on clarity along innovation. Now framing, conceptualizing and prototyping with AI.

Download the CV (PDF)

Experience

  1. 01the.garageCo-founder and CPO2025 - Present
  2. 02Hunt DistilledFounder and Director2007 - Present
  3. 03Format-3Partner and CPO2023 - 2025
  4. 04FITGuest Speaker and Adjunct Professor2020 - 2023
  5. 05FantasySenior User Experience Designer2021 - 2023
  6. 06R/GASenior Experience Designer2018 - 2021

Clients & partners

Ally, Amazon, Banfield, Brooks Brothers, Cinépolis, Facebook, Goldman Sachs, HBO, Instagram, Lord & Taylor, Magic Leap, Mars, Microsoft, Salesforce, Samsung, Smithsonian, Sony, Verizon.

Recent recognition

British Bank Start-up of the Year

The Elite Business 100 Awards. Awarded 2025.

Learn more

Core values

Three values, and the record behind them.

  • 01

    Empower people

    Room to explore, then clear feedback and next steps.

    Led three product designers and a motion designer at Format-3. At the.garage, directed a senior product designer through three to four months of divergent exploration before committing to a direction.

  • 02

    Lead by example

    Own the work, and stay in it.

    Designed the.garage end to end and wrote most of its initial production front-end in TypeScript, React and Next.js.

  • 03

    Fluid collaboration

    Learn how a team communicates, then use its strengths.

    Ran design across a distributed team in Nashville, London, Europe and South America. Bilingual, English and Spanish, with engagements that opened in either.