Creative & Experience Design DirectorCo-founder at the.garagePreviously CPO & Design Director at Format-3Experience & Design at Fantasy & R/GA
RicardoMedina
Showreel
Ambitious ideas,made real.
Vision, strategy, UX/UI to working product.Directed with a cinematic eye.
Since 2007
Highlights
- 01Webby, People's VoiceA cinematic launch site for a fantasy franchise, live before the series aired, directed across two studios
- 020 to award-winningLed Format-3's design from its first months to British Bank Start-up of the Year, with ten industry wins since
- 03#1 at launchA kids streaming platform, 4.7 stars, then every release after it across phone, tablet and TV
- 04400K+ subscribersPaid, in year one, through subscription and retention design on a streaming product
- 05AI-native, shippedA founder OS designed end to end and built to production, with agents in the loop
Twelve projects, each with its case study
12 projects. Drag, scroll, or press the left and right arrow keys to turn the carousel; the arrow keys also name each project as it comes to the front. Enter opens the named project. Escape clears the selection.
- Pendragon Cycle: A cinematic website for a fantasy franchise, built before the series aired.
- Cinépolis: Tickets, seats, food and checkout in one flow, for Latin America's largest cinema chain.
- Bentkey: A #1 kids streaming platform, crafted across every screen a family watches on.
- the.garage: A momentum engine for life sciences founders.
- Banfield: Creating the future of pet parenting.
- April Knit Studio: An editorial brand and site for the studio behind other fashion labels' knitwear.
- Elysian: A point of view for an AI-native claims company, carried into its story, its brand and its site.
- Paradigm Health: A growth model for a boutique practice that did not want to lose the care that made it.
- Format-3: Directing a studio of designers hired for craft, wherever they were.
- The Lighthouse: A brand system for founders' first true believers, before traction, headlines, or hype.
- Audible: Reimagining audiobooks.
- Ally Bank: Gamifying financial education.
2026
What it is like to work with me
“You are doing things, nobody else is doing at Fantasy.”